Wednesday, 9 November 2011

Health Blogging Month Day 9: My Personal Brand????

- Firstly - from yesterday-
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The lie from "Three Truths and one Lie" yesterday was Number 3 "Lupus is contagious."

Lupus isn't contagious at all. You can't catch it from anyone else.  There's lots of theories about how people come to have lupus. It seems to be a combination of genetic predisposition and environmental factors.

You could spend a lifetime sharing a home and your life with a lupie, and never contract their condition.

Today's topic:
My Personal Brand As a Health Activist, you are a front-facing leader. What do you imagine you look like to your readers? What qualities do you possess? It's OK to toot your own horn today - you have full permission to indulge. And don't hold back.

I've never thought of myself of having a "personal brand". I certainly don't consciously try to project any particular persona.

What I do in my blogging, is pretty much using the skills I have gathered over the years, through education and professional experience.

I've been a journalist, and I am a Christian minister. Both of those professions require communication skills. What I do is simply apply the communication skills I already have to an area I was forced to learn about. Lupus matters to me because it landed on me out of nowhere and I had to learn what to do with it.

Mr Wonderful tells me my lupus blog is an extension of my ministry, a lupus chaplaincy, if you will.  I don't know if other people see what I do in that way. I guess in some way, it does relate to ministry, to the extent that I hope to support others who are dealing with a difficult situation. And anything I do to care for others, grows out of the care that God has given me.

My "brand"? I don't know. But I've only been blogging a couple of months, perhaps my on-line identity will develop over time. Perhaps it is for other people to define - I don't know how readers perceive me unless they choose to tell me. (And please feel free to tell me!)

This post was written as part of NHBPM – 30 health posts in 30 days:


  1. Hi Iris! Lupus Chaplaincy < Love this:)
    By blogging we can reach so many more people than just within our personal geographic communities. We can reach the corners of the world!
    In the 90's I worked with a wonderful RN who had Lupus. I learned a lot from Pat.
    The world has much to learn and you/we have much to offer
    Keep sharing~
    Peace, Love and Light,

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